Google Ads Management
Reach ready-to-buy shoppers with Search, Shopping and Performance Max. We improve campaign structure, product feeds and conversion tracking, then optimise around revenue and profitability.
Google Ads Agency Melbourne
SEOMAX is a Melbourne based agency running Google Ads management and ecommerce SEO for Australian online stores since 2018. You deal directly with the person running your account, not a sales rep.
ECOMMERCE SEO CASE STUDY
5,000 products.
Measurable progress.
1M → 2M
Annual organic sessions
30 → 12
Average Google ranking position
Twelve months of ecommerce SEO during 2025, focused on technical fixes and product and category page optimisation.
The Work Behind the Results
Ecommerce SEO for a 5,000-Product Catalogue
For an Australian ecommerce brand, we spent twelve months during 2025 improving technical SEO and optimising product and category pages across a 5,000-product catalogue. The focus was on strengthening the store’s existing pages so more shoppers could find its products through organic search.
Managing Ad Accounts at Scale
We manage individual client accounts with monthly budgets of up to $100,000 on Google Ads and $50,000 on Meta Ads. At this scale, campaign structure, product feed quality and reliable conversion tracking are essential foundations for deciding where budget should go next.
Our services
What we do
Ecommerce SEO
Help shoppers find your products on Google. Technical SEO, product and category optimisation, and internal linking built around how Australian customers search.
Shopify Growth
Turn more store visits into purchases. We improve Shopify speed, collection structure, navigation and product pages so paid and organic traffic has a clearer path to checkout.
Email & SMS Marketing
Bring customers back with Omnisend email and SMS. Welcome, abandoned-cart, post-purchase and win-back flows, supported by targeted campaigns and customer segmentation.
Why Brands Choose SEOMAX
Direct Access to Your Specialist
Work directly with the person managing your campaigns or SEO. Our four-person team keeps communication clear, with no account managers passing messages between you and the specialist.
Experience Across Marketing and Shopify
Onur brings 19 years of digital marketing experience, including nine years specialising in Shopify. SEOMAX has operated since 2018, helping Australian businesses improve their stores and marketing.
Your Accounts. Clear Reporting.
You retain ownership of your advertising accounts, analytics and data. Ad spend is paid without a markup, and reporting shows what is working, what needs attention and what we will do next.
Your first 90 days
Month 1: Audit and foundations
Full audit of the ad accounts, the store and the organic profile. We fix conversion tracking first, because every decision after this depends on it. Keyword and competitor research, technical SEO fixes, and a written plan with priorities and expected timelines. Quick wins in the ad account go live this month.
Month 2: Rebuild and launch
Campaign structure rebuilt and relaunched, product feed cleaned and optimised, category and product pages reworked in priority order, core email flows built or repaired. Weekly optimisation begins.
Month 3: Scale what works
Spend moves toward the campaigns, products and keywords that are returning. Losers get cut. Content and link work continues on the pages with commercial intent. You get a review of the first 90 days with the numbers, what changed, and the plan for the next quarter.
Common questions
How much does Google Ads management cost in Australia?
Most accounts are a fixed monthly management fee, quoted after the free audit, so the fee does not go up simply because your ad spend goes up. On larger accounts, above roughly $50,000 per month in ad spend, pricing is a fixed base fee plus a small percentage of spend, between 3 and 6 percent. Either way the pricing is agreed in writing before any work starts, with no hidden costs and no marked up media.
What is the minimum ad budget I need?
There is a point below which paid search cannot gather enough data to optimise properly, and below that point your money usually does more work in SEO or email. We will tell you at the audit if paid search is not the right first channel for your budget, rather than take the account and hope.
How long does SEO take to work for an ecommerce site?
Expect early technical and indexing improvements in the first couple of months, meaningful ranking movement between months three and six, and compounding growth after that. On one Australian ecommerce catalogue of 5,000 products, twelve months of work during 2025 took average Google ranking position from 30 to 12 and organic traffic from 1 million to 2 million sessions per year. Timelines depend on catalogue size, site health and competition.
Do you lock me into a long contract?
No lock in contracts. We work month to month. We are also selective about who we take on and do not work with every business that enquires, because we are looking for stores we can build a long term partnership with. If we are not the right fit we will say so at the audit. If you decide to leave, you keep everything: ad accounts, analytics, email flows and every asset we built.
Who actually works on my account?
The person running your account is one of four people in the business, including the founder. There are no junior account managers and no outsourcing to overseas contractors. You have direct contact with whoever is in your account.
What reporting do I get?
A monthly report covering spend, revenue, return on ad spend, cost per acquisition, organic traffic, rankings and email revenue, plus what we changed and what we are doing next month. You also keep full admin access to Google Ads, Google Analytics, Search Console and Omnisend, so you can check any number yourself at any time.
Should I run Google Ads or SEO first?
If you need revenue this quarter, start with Google Ads, because it buys demand immediately. If you are already profitable on paid and want to reduce dependence on ad spend, start with SEO. Most Australian ecommerce brands end up running both, with paid data informing which keywords and products are worth the organic investment.
Do you work with Shopify Plus stores?
Yes. SEOMAX has been a Shopify Partner since 2018, with 9 years specialising in Shopify, and works with both standard Shopify and Shopify Plus stores. Plus stores usually bring larger catalogues, checkout extensibility, multi store setups and higher traffic volumes, which changes how we approach technical SEO, feed management and tracking.
Do you work with stores outside Melbourne?
Yes. SEOMAX is based in Melbourne and works with ecommerce brands in Sydney, Brisbane, Perth and Adelaide, and anywhere else in Australia. Everything is run remotely, and the free strategy call is a 30 minute video call.
Let’s Talk About Your Next Stage of Growth
Book a free 15-minute strategy call to discuss your store, your Google Ads and your SEO priorities. We’ll explore where to focus next and whether SEOMAX is the right fit for your business. No obligation to work with us.